Performance objectives Essay

Questions1. Discuss the significance of all of the five operations surgical process purposes (quality, stronghold, dependability, flexibility and cost) to VBAs activities and explain which of these you consider to be the most consequential to build into the design of VBAs processes 2. Explain how process technology helps this operation to achieve its documentals? 3. Sketch the f small-scale of flowers in the VBA operation. Describe and explain what you think ar the critical points in this flow?1.1ObjectiveDefinition ( morass)Significance to VBA activitiesRankQualityVBAs service is based on the trust which it has established both with growers and purchaseers. This involves an covert fasten of the quality and freshness of the flowers. For example, VBA invest time and money into the laboratory services which give them the ability to measure flower quality levels. Without this quality guarantee buyers would not be willing to use the service.SpeedObviously the flowers cannot be kept within the fundamental supply chain for too long, otherwise it would crucify their shelf life when theyDependabilityIn this case dependability means that a barf and quantity of flowers are unattached for buyers to purchase if they wish and overly that the company are able to guarantee to the growers that flowers will be available for sale at the time promised. Lack of dependability in terms of temporary removal to the supply of flowers would destroy the trust of both buyers and growers.CostCost is an important target area primarily to the company itself. The altogether companys operations are based on high volume. It is, after all, the largest operation of its type in the world. Also, the company have invested in the entropy technology and materials handling technology which standardizes the service, frankincense reducing costs further. However, cost is also important to the buyers. If the operation were not efficient, then the buyers may find it cheaper to buy direct ly from the growers. The transaction costs of VBA must(prenominal) be sufficiently low to prevent this happening.FlexibilityUnited visor Auctions, AalsmeerIntroductionhttps//www.youtube.com/watch?v=V2CK2TatM_UWe love getting flowers they are a symbolic representation of celebration. When you have achieved something, when you are turning 21, when you are in love, when you have graduated Flowers are big business in Holland. The Verenigde Bloemenveiling Aalsmeer translates to the United Flower Auction in Aalsmeer. Most of the flowers purchased in the world are auctioned on a daily basis at the Aalsmeer facilities. This happens by bringing supply and demand together by means of the auction clock, a fascinating process during which large and small batches of flowers are sold within fractions of seconds. In five auction halls, over a thousand squaresalers bid on trainloads of flowers as they cruise slowly by.The flower auction in Aalsmeer is the largest trading center for plants and fl owers in the world. Around 21 meg flowers are sold daily with a 15% increase around occasions like Valentines Day and Mothers day. The building of the flower auction is just now a stones throw from Schiphol airport and one of the largest buildings by floor space in the world, it boasts an area of more than 630,000 square meters bigger than great hundred football fields.The five operations performance objectivesPerformance objectives are the generic set of performance indicators that can be used to set the objectives or gauge the performance of any type of the operation, although there are alternative lists proposed by different authorities, the five performance objectives as used in the book of Slack et al. (2010 40) are quality, speed, dependability, flexibility and cost. These performance objectives are the specific aspects of performance on which an operation is judged. What does the customer think is important? In the case of VBA, the operations performance objectives that are the most important to build into the design process are speed, quality and dependability (reliability).Speed According to Slack et al. (2010 42), speed is theAnswers to VBA United Flower Auction, Aarlsmeer, Holland1. Which of the five operations performance objectives (quality, speed, dependability, flexibility and cost) are the most important to build into the design of VBAs process and why?To some extent, this is a progeny of opinion. However, the company itself would place quality very much at the top of the list and flexibility towards the bottom, as followsQualityVBAs service is based on the trust which it has established both with growers and buyers. This involves an implicit guarantee of the quality and freshness of the flowers. For example, VBA invest time and money into the laboratory services which give them the ability to assess flower quality levels. Without this quality guarantee buyers would not be willing to use the service.CostCost is an important objective pri marily to the company itself. The whole companys operations are based on high volume. It is, after all, the largest operation of its type in the world. Also, the company have invested in the information technology and materials handling technology which standardizes the service, thus reducing costs further. However, cost is also important to the buyers. If the operation were not efficient, then the buyers may find itcheaper to buy directly from the growers. The transaction costs of VBA must be sufficiently low to prevent this happening.DependabilityIn this case dependability means that a range and quantity of flowers are available for buyers to purchase if they wish and also that the company are able to guarantee to the growers that flowers will be available for sale at the time promised. Lack of dependability in terms of interruption to the supply of flowers would destroy the trust of both buyers and growers.SpeedSpeed is only important up to a point. Obviously the flowers cannot b e kept within the total supply chain for too long, otherwise it would reduce their shelf life when they1) Analysing VBAs master(prenominal) activity it is possible to clearly define the 5 operations performance objectives and which of these are the most important for the companys business and to maintain a leadership position in the sector. the company itself would place quality very much at the top of the list and flexibility towards the bottom, as followsQUALITYVBAs service is based on the trust which it has established both with growers and buyers. This involves an implicit guarantee of the quality and freshness of the flowers a quality inspection is in feature made by VBA staff to check if the characteristics of the flowers are conformant to the description entered on the delivery forms by the grower, that are attached to each trolley. to maintain the flowers fresh and in perfect conditions VBA helds the flowers in cooled storage areas to avoid them to perish Without this qu ality guarantee buyers would not be willing to use the service. Doing things right by providing error innocent(p) goods and services, which will satisfy the customers, is known as quality. VBA operations have to export their flowers to be perishable and so they made the quality inspection by VBA staff and kept in cool storage place.COSTCost is another very important objective to the company itself. VBA manages to operate with very low costs (about 5% of the turnover). LowCost is alsoimportant to the buyers. If the operation were not efficient, then the buyers may find it cheaper to buy directly from the growers. The transaction costs of VBA must be sufficiently low to prevent this happening.To achieve this performance objective, that allows very high profit for the company, VBA has invested in the information technology and materials handling technology. This standardizes the service and is able to convey with the complexity of the operation due to the high volumes every day in fa ct there are 17 jillion cut flowers and two million plants to handle. ompanies compete with prices is cost. Low price is a universal attractive objective to customers, which can be achieved by producing goods at lower costs. In mold to do things cheaply. The high level of computerization and automation of material flow allow VBA to operate with low cost at high speed and dependability.SPEEDThanks to its developed process technology VBA manages to achieve another important performance objective speed. Obviously the flowers cannot be kept within the total supply chain for too long, otherwise it would reduce their shelf life. For this reason it is important to do things quickly in response to customer demand. This objective is fundamental together with quality and cost because it allows VBA to handle about 1000 transactions per hour with 13 clocks, making it very convenient for the grower aswell. erformance objective speed means doing fast, it means to minimize the time between the o rder and the availability of the product or service that gives the customer speed advantage.VBA are pore operations to reduce difficulty by having ten thousand people to work at the center to handle seventeen million flowers and two million plants by their information processing technology.DEPENDABILITY The ability to deliver products and services in accordance with promises made to customers is another important performance objective for VBA. In this case dependability means thata range and quantity of flowers are available for buyers to purchase if andwhen they wish that VBA is able to guarantee to the growers that flowers will be available for sale at the time promised that the flowers will be in the shops in Holland, London, Paris, Berlin and New York as soon as possible, for the customers to buy them. Lack of dependability in terms of interruption to the supply of flowers would destroy the trust of both buyers and growers. To do the things in time for customers to receive thei r goods or services when they are promised this performance objective known as dependability. In VBA everything tiered to the auction computer so that each buyer can have uninterrupted view of the flower and price. tractablenessregarding this performance objective, the flexibility can be measured in the capability of responding to a dynamic environment, changing their products and services and changing the way they do business. The whole bidding process by VBA including processing time takes only a few seconds and the lots are distributed on the trolleys to the appropriate packing and loading Ares.